BRINGING JOY AND LEARNING TO FAMILIES AND FANS, SESAME STREET TAKES A ROAD TRIP ACROSS AMERICA
The multi-city tour will bring communities together and showcase the many ways Sesame Street — and Sesame Workshop, the nonprofit organization behind the iconic brand — helps children everywhere grow smarter, stronger, and kinder.
Cookie Monster will officially kick off the tour on July 27 at the Brickyard 400, the NASCAR Cup Series race held at Indianapolis Motor Speedway. Serving as Grand Marshal, Cookie will be reunited with Bubba Wallace, a professional driver who competes for 23XI Racing in the NASCAR Cup Series. The pair taped a special video for fans to share that Cookie Monster and his friends are taking a cross-country trip. When Bubba exclaims, “I love road trips!” Cookie replies, “Oh, you coming with us! Now, does your car have room for a couple of monsters, a fairy, a few chickens, a Big Bird, and a Snuffleupagus?” Bubba thinks it might be a tight fit, but then they’re off!
Aaron Bisman, Senior Vice President, Head of Marketing, Sesame Workshop, said:
“For over 55 years, Sesame Street has been reaching and teaching children across America. What better way to extend the laughter and learning than by bringing Sesame Street to where our young fans are — their hometowns? This summer, families will experience the joy of Sesame Street at state fairs, baseball games, and so much more.”
Highlights of the road trip include:
The road trip will be supported by a robust social media campaign featuring the faces and places where Sesame Street friends and fans reside, so families across the country can join in on the fun.
Sesame Street’s most recent road trip across America was in 2019 during its 50th anniversary celebration, when Big Bird, Elmo, Abby Cadabby, and friends delighted fans and families by adopting hometown pride, from Cookie Monster’s memorable seventh inning stretch at Wrigley Field to Elmo’s pitstop at Hitsville, USA. They also had fun with children at locations like the Carnegie Science Center in Pittsburgh and Joint Base Lewis-McChord near Seattle. In each city, producers filmed a new segment capturing what kids love about where they live, which later aired on episodes of Sesame Street.
Sesame Street Road Trip Across America will lead into the premiere of Sesame Street‘s 56th season on Netflix and PBS KIDS later this year.