Matchmaking Program on Museum Resources

Advisor: National Cultural Heritage Administration

Organizer: Licensing Council of China

Speakers: Wang Yuegong, Deputy Director of The Palace Museum; Li Feng, Deputy Director of Shanghai Museum; Bu Yan, Deputy Director of Shaanxi History Museum; Xie Xiaoting, Director of Suzhou Museum      

Major Participating Museums: 11 top culture and museum institutions including The Palace Museum, National Museum of China, Art Exhibitions China, Dunhuang Academy, Hunan Museum, Emperor Qinshihuang's Mausoleum Site Museum, Shaanxi History Museum, Shanghai Museum, Suzhou Museum, Sanxingdui Museum (represented by their directors or deputy directors)

Major Participating Licensees: 22 renowned licensees including Mengniu, Yili, Li-Ning, Qiaodan, Xtep, Chow Tai Fook, Pehchaolin, Yuanlong Yato, Pop Mart, 52TOYS, M&G Shop, Ku Le Chao Play, and Paradise Umbrella (represented by their senior executives)

Event Format: Experience sharing + targeted matchmaking