MINISO, a global lifestyle brand, opened its newest IP Collection Store at Eaton Centre, Toronto, on Oct. 19, featuring the Sanrio characters. Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO’s commitment to providing well-designed, diverse IP products and shopping experiences across Canada.

MINISO's IP Collection Store at Eaton Centre Toronto, CanadaMINISO

As the latest of MINISO’s popular IP Collection stores, the new Toronto store welcomes customers with Sanrio character-themed elements, including soft pink decorations and a storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 3,200 square feet in the Eaton Centre, which is one of the city’s busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy and Barbie.

Harry Potter Product shelf at MINISO's IP Collection store, Toronto, MINISO

MINISO’s Harry Potter collection is making its Canada debut in the Eaton Centre store. The collection brings Harry Potter films to life across many categories. It includes collectible blind boxes, plushies and everyday items like stationery, bags and accessories.

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This new store marks a significant milestone in MINISO’s expansion across Canada, building on the momentum of the successful Vancouver launch.