The LEGO Group plans to expand its popular franchises through digital networks by partnering with WildBrain. The companies’ new YouTube distribution agreement will expand fan engagement for LEGO Friends, LEGO City, LEGO NINJAGO, and LEGO DREAMZzz. 

The newly made agreement marks the companies’ long-lasting relationship in expanding LEGO’s beloved franchises. New content and seasons will continue to launch on WildBrain’s YouTube network, as well as its content production and TV broadcasting stations.

Since November, seasons of LEGO-based content have launched on WildBrain’s YouTube network, specifically its English-language hub channels. Over the coming months, the company will extend content to other languages, such as Latin American Spanish, Korean, Turkish, German, Japanese, and more. Once fulfilled, LEGO content will reach approximately 57 million subscribers across WildBrain’s networks, with an average watch time of 5 billion minutes. 

WildBrain is a franchise management company that excels in content creation, audience engagement, and global licensing. With its partnership, the company has created award-winning 2D and CG animation series, including LEGO Friends, LEGO DREAMZzz, LEGO Monkie Kid, LEGO NINJAGO, and LEGO NINJAGO: Dragons Rising. WildBrain also broadcasts LEGO content to its TV channels in Canada.

“We’re excited to partner with WildBrain, bringing some of our most beloved franchises, including LEGO Friends, LEGO DREAMZzz, and LEGO NINJAGO, to new audiences across their digital platforms,” says Jay Shah, Head of Global Content Distribution at The LEGO Group.  

To learn more about WildBrain and its franchise partners, visit wildbrain.com.