Moomin Characters and Rights & Brands (R&B) have announced an expansion of their partnership with Rights & Brands Asia (RBA).

Following RBA’s successful track record in Greater China and South-east Asia, they have been granted exclusive rights to represent the Moomin brand in South Korea.

Created by Finnish author and artist Tove Jansson, the Moomins have enchanted audiences for over seventy years with their heartwarming stories and charming characters. The brand has become a global phenomenon, appealing to fans of all ages.

Roleff Kråkström, CEO of Moomin Characters and Rights & Brands says:

“We are excited to announce the expansion of our partnership with Rights & Brands Asia into South Korea. With their proven expertise in brand development and deep understanding of local markets, Rights & Brands Asia is well-positioned to enhance the Moomin brand and create meaningful connections with consumers in South Korea. We look forward to exploring new opportunities and engaging fans in this vibrant market.”

RBA’s outstanding expertise in developing successful licensing programs positions them as the perfect partner to enhance Moomin’s brand presence in South Korea. Leveraging their deep understanding of local market dynamics and a robust network of partners, RBA is poised to introduce an exciting array of Moomin-inspired products and experiences to fans throughout the country.

Bianca Lee, CEO of Rights & Brands Asia said:

“Our expansion into South Korea marks a thrilling new chapter for us. As a key trendsetting market in Asia, South Korea offers immense opportunities. We are excited to leverage synergies across our various markets, creating even more engaging experiences for our fans.”

This exciting collaboration holds special significance as the 80th Anniversary of The Moomins is celebrated in 2025. Throughout this momentous year, the team aims to share the rich origins of the Moomin stories and explore their enduring relevance to today’s world. They are eager to celebrate this milestone and invite fans, both old and new, to join in this journey of nostalgia and discovery.