Hamee builds on the Sanrio universe with new building block sets inspired by Hello Kitty and Friends. The Japanese toy and accessory company reveals two sets featuring Sanrio favorites: Summer Wunderland sets and Me Time sets.

Consumers can build their Sanrio worlds and collections piece by piece with the Hamee Building Blocks Series. Each series set features Hello Kitty’s charm with a mix of vibrant colors, detailed designs, and sturdy blocks. The Summer Wunderland and the Me Time sets spotlight popular Sanrio characters, including Hello Kitty, Kuromi, Cinnamoroll, Pompompurin, and My Melody. 

Summer Wunderland brings sunny vibes to collections with block sets combining Sanrio characters with summer-related items, such as a hot-air balloon ride, a float rental, a Ferris wheel, a wavy pool café, and more. Me Time features Hello Kitty characters across a six-piece collection in which each set comes in a mystery box.