SmileyWorld and Yoobi Global have collaborated on a new back-to-school collection designed to empower each student to make their mark by helping them bring creativity to all parts of every class.  

The collection, which launched on June 17, features 44 products, including pens, pencils, notebooks, pencil cases, keychains, stickers, activity sets, planners, binders and lunch bags, is available exclusively on Target stores across the U.S. and Canada on the Target website. The products feature Yoobi’s designs and SmileyWorld’s icons. 

“We could all use a little more joy — and this exciting collaboration with SmileyWorld is guaranteed to bring big smiles and good vibes all around,” says Ido Leffler, co-founder, chief executive officer, Yoobi. “Our purpose at Yoobi is to create fun and bright school supplies that make a big difference for kids in need. The new Yoobi and SmileyWorld line brings together iconic nostalgia and fun school essentials to inspire creativity and playfulness in the classroom and at home with our first-ever decor and furnishing pieces.” 

“We’re absolutely thrilled to have worked on a SmileyWorld collection with Yoobi to create high-quality school products that bring a smile to each and every child,” says Janet Martin, chief product officer, lifestyle consumer products, The Smiley Company. “We’re excited to see children across North America, celebrate their individuality and self-expression, something that is incredibly important to our SmileyWorld mission.”  

oobi donates an essential school item to a classroom in an underserved community with every qualifying purchase and will continue to do so for the entirety of the SmileyWorld collection. 

The Yoobi and SmileyWorld collection will be available exclusively at Target stores across the U.S. and Canada and on Target.com.  

As it approaches the 30th anniversary of Smileys in 2027, License Global spoke with Nicolas Loufrani, chief executive officer, The Smiley Company, about how the company continues to expand digitally and through brand partnerships.