Exhibition name：China Licensing Expo (The 17th session)

Date：15/10/2025-17/10/2025  

Audience：90000+

Location：Shanghai New International Expo Center, China

Held in the same period：CHINA KIDS EXPO、CHINA TOY EXPO、CHINA PRESCHOOL EXPO

Audience Category: covering toys, baby products, stationery, home textiles, clothing, food and beverages, daily necessities, Gifts, cosmetics, daily chemicals, consumer electronics and themed spaces. 

1、Profile

Why China?

According to the statistics of the survey, the total retail sales of licensed merchandise reached RMB 1401 billion in 2023 in China, an increase of 0.8% year-on-year. The annual royalty revenue totaled RMB 54.7 billion, up 0.9% from 2022.

 

 

Why China Licensing Expo?

The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

2、Highlights of China Licensing Expo

1） IP365X, Online China Licensing Expo

“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

2）China Licensing Ecosystem

In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

3）Professional Talents Training Programs

l China National Training Program on Licensing

l China Licensing Professional Academy:Online and Offline

l Licensing Training Program for Chinese Museums

l Brand Licensing Academy Alumni Association

4） China Licensing Industry Report

To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.

3. Specialized invitations to promote high-quality development of enterprises

l All-channel precise targeted invitation

l Call center invited over 75,000 professionals to be present;

l 300,000+ EDM seals per month, reaching authorized companies in various industries;

l Invite local associations/chambers of commerce, supermarket chains, and 200+ industry media to organize exhibition tours; 

l Promotion of mainstream exhibitions and theme activities throughout the year, covering 300+ million people

l Unite 20 international associations/organizations around the world to form a group, and more than 30 international media report the exhibition news continuously throughout the year. 

 

4、Four exhibitions will be held at the same time, one-stop cooperation in the whole industry chain 

 CLE, CTE, CKE, CPE, a total of 17 subdivided product categories and upstream and downstream industrial chains are displayed in subdivided areas, innovating one-stop cooperation and procurement models. 

 

5、Diversified, multi-channel media promotion, leading the industry trend in the era of big data 

- China Licensing Magazine CLE special issue

- CLE Official WeChat account

 - CLE Official Website

- Chinese brand licensing Email Direct Marketing

 - Over 2000 domestic and foreign industry news reports

 -IP365X  www.ip365x.com

 

6、Exhibitor